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Marketing Strategy

Friday 26 February 2021

Marketing plan – top reasons you need one in place

Discover the benefits of developing and executing a marketing plan in your business

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Targeting and segmentation

Thursday 6 August 2020

Customer segmentation – revisited

5 key questions that uncover the most influential psychographic factors at play with a particular audience

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Loyalty

Targeting and segmentation

Wednesday 5 August 2020

Customer loyalty – why Mazda is winning mine

In this article I ‘un-pick’ my experience with Mazda to reveal the marketing formula behind the attributes I am commending them on and why I am a raving fan of this brand…

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Tuesday 19 May 2020

Here’s the story behind our motto ‘Add Value’

Read about the journey that has led to our motto being 'add value' – the gifts of redundancy...path to self-employment and remote working!

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Uncategorized

Tuesday 19 May 2020

Working from home – what I’ve learnt over the last 15 years of doing this

Working from home is something I began in 2005 when a progressive company I was working for in the UK relocated from a 30-minute drive from home to a 2-hour train commute away (yes, each way!).