I love the saying “you don’t know what you don’t know” – not because I am a fan of riddles but in my line of work as a marketing consultant, it often perfectly sums up a potential client’s situation. The butterfly within is soon to be revealed as they start evolving to the next phase of business development.
My ideal client is a business that has been going for long enough that they have strong direction, a reasonable enough handle on marketing that it has got them to a point of having around a dozen or more people on the team and solid revenue. They have reached the stage where they need to put extra systems and structures in place because of having more people involved in the day to day operations. And they are looking to make improvements in many areas of their business, including marketing, to fuel their growth. But…they don’t know the right questions to ask to find where the best opportunities lie, what metrics and benchmarks to use for performance tracking and evaluation and how to turn plans into action, whilst having everything set up to run like a well-oiled machine.
I help my clients uncover the unknown so that they DO know what they don’t know and then guide them through what to do about addressing the gaps and in which order. What that looks like varies enormously from client to client because every one has different organisational structures, values, culture, resources, appetite for growth and preferred pace.
A more formal definition of a strategic marketing consultant is probably something like this; someone who evaluates current marketing efforts and suggests improvements. They help to devise, plan, and sometimes implement marketing activities across multiple channels. Sometimes they train other marketers or business leaders on best practices and technologies.
The benefit of getting someone from outside your organisation involved in marketing is their new perspective. They look at everything without preconceptions and this can bring new energy and ideas. Ultimately they can tap into hidden potential and improve upon an existing business model.
So, when the Flex Marketing’s brand messaging mentions “level up your marketing”, it relates to the aforementioned opportunity for businesses to challenge themselves to dig deeper with their marketing and get help from an experienced marketing consultant who will take the business to the next level of professionalism, performance and ultimately growth.
If you are ready to level up your marketing with the help of a marketing consultant, get in touch. Whilst we are based in Auckland, New Zealand, geography is no barrier and with the help of technology, we can work remotely!