Marketing Strategy

Monday 17 November 2025

Why blogs still matter in the age of AI search

Recently I had a meeting with a potential client who mentioned they'd found Flex Marketing through ChatGPT. This wasn’t a direct business recommendation; the AI had synthesised one of my articles to answer a question in a search about content strategy...

Sunday 31 August 2025

10 ways SMEs can use LinkedIn to grow their business

Learn actionable LinkedIn marketing tactics designed for SMEs. Grow your business, expand your reach, and connect with new customers today! Read more...

Monday 28 July 2025

Navigating the AI shift in marketing: insights from DMWF London

Earlier this year I had the chance to tag a professional development opportunity onto an overseas break, attending the Digital Marketing World Forum (DMWF) in London. It brought together marketers from around the globe to explore the future of digital strategy...

Monday 21 July 2025

How to bring strategic thinking into your day-to-day marketing

Learn how a freelancing marketing consultant brings strategic thinking into everyday tasks—so your daily marketing efforts drive real, long-term results. Read more...

Tuesday 8 April 2025

Quality vs quantity in lead generation: 5 tips for effective marketing acquisition and customer conversion

Discover five essential tips for successful marketing acquisition and customer conversion strategies, with a focus on lead generation. Master the art of turning leads into loyal customers for your business. Read more...

Thursday 27 March 2025

Flexible expertise: why fractional marketing makes sense for scaling businesses

$Flexible expertise: why fractional marketing makes sense for scaling businesses$

Discover why hiring a fractional marketer is a smart move for scaling businesses seeking specialised expertise without the commitment of a full-time hire. Read more...

Monday 13 January 2025

Marketing channel that is often undervalued – networking

Looking for an effective marketing channel often overlooked? Explore the benefits of networking and learn how to leverage connections for better marketing results! Read more...

Loyalty

Friday 25 October 2024

"Surprise and delight" – 3 ways to gain customer loyalty

Boost customer loyalty by implementing "surprise and delight" strategies. Discover 3 effective ways to exceed customer expectations and keep them coming back for more. Read more...