Rather than staring at a blank screen racking your brains about what to post…adopt the mindset of a LinkedIn thought leader. Establishing trust and credibility is an essential aspect of building br
Read more
You've probably seen the term "fractional" popping up more and more: fractional CMO, fractional marketer, outsourced marketing. It's used interchangeably with words like "part-time" and "contracting," but it's not quite the same thing...
Read more
Who do you call when you need help with your marketing? As with many things, the short answer is "it depends". It depends on the kind of marketing help you need. Is it a one-off emergency? Is it an ongoing requirement? Do you need a fresh perspective, or do you need someone
Read more
Want to know when and how to evolve your marketing strategy as your business moves from start-up to scale-up? Read on...
Read more
Recently I had a meeting with a potential client who mentioned they'd found Flex Marketing through ChatGPT. This wasn’t a direct business recommendation; the AI had synthesised one of my articles to answer a question in a search about content strategy...
Read more
Learn how to maintain a consistent brand voice across every marketing channel, ensuring your messaging is clear, cohesive, and effective. Read more...
Read more
Learn actionable LinkedIn marketing tactics designed for SMEs. Grow your business, expand your reach, and connect with new customers today! Read more...
Read more
Earlier this year I had the chance to tag a professional development opportunity onto an overseas break, attending the Digital Marketing World Forum (DMWF) in London. It brought together marketers from around the globe to explore the future of digital strategy...
Read more
Learn how a freelancing marketing consultant brings strategic thinking into everyday tasks—so your daily marketing efforts drive real, long-term results. Read more...
Read more
Discover how to strike the right tone and connect with kiwi audiences. Learn the key to effective copywriting in New Zealand for stronger engagement and better results. Read more...
Read more