Evolve your marketing strategy for growth
Want to know when and how to evolve your marketing strategy as your business moves from start-up to scale-up? Read on...
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Why blogs still matter in the age of AI search
Recently I had a meeting with a potential client who mentioned they'd found Flex Marketing through ChatGPT. This wasn’t a direct business recommendation; the AI had synthesised one of my articles to answer a question in a search about content strategy...
Read moreHow to ensure consistent brand voice across all marketing channels
Learn how to maintain a consistent brand voice across every marketing channel, ensuring your messaging is clear, cohesive, and effective. Read more...
Read more10 ways SMEs can use LinkedIn to grow their business
Learn actionable LinkedIn marketing tactics designed for SMEs. Grow your business, expand your reach, and connect with new customers today! Read more...
Read moreNavigating the AI shift in marketing: insights from DMWF London
Earlier this year I had the chance to tag a professional development opportunity onto an overseas break, attending the Digital Marketing World Forum (DMWF) in London. It brought together marketers from around the globe to explore the future of digital strategy...
Read moreHow to bring strategic thinking into your day-to-day marketing
Learn how a freelancing marketing consultant brings strategic thinking into everyday tasks—so your daily marketing efforts drive real, long-term results. Read more...
Read moreThe copywriting sweet spot: finding the right balance for New Zealand businesses
Discover how to strike the right tone and connect with kiwi audiences. Learn the key to effective copywriting in New Zealand for stronger engagement and better results. Read more...
Read moreQuality vs quantity in lead generation: 5 tips for effective marketing acquisition and customer conversion
Discover five essential tips for successful marketing acquisition and customer conversion strategies, with a focus on lead generation. Master the art of turning leads into loyal customers for your business. Read more...
Read moreFlexible expertise: why fractional marketing makes sense for scaling businesses
Discover why hiring a fractional marketer is a smart move for scaling businesses seeking specialised expertise without the commitment of a full-time hire. Read more...
Read moreUsing AI article copywriting tools – a copywriter’s eye for details!
Empower your copywriting services with AI article copywriting tools that can enhance your writing process. Discover how a copywriter's keen eye for details can be leveraged with AI technology. Read more...
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