There's a saying that goes something like “Half the money I spend on advertising is wasted; the trouble is I don't know which half” and you could say the same about any marketing, however the truth is some marketing is simply more measurable than other marketing. And
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Podcasts are an excellent way of diving deep into topics and uncovering information and answers to questions on things you’ve always wondered about but never had anyone to ask. The magic of interview format podcasts is how the host asks the guest questions by digging into
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Rather than staring at a blank screen racking your brains about what to post…adopt the mindset of a LinkedIn thought leader. Establishing trust and credibility is an essential aspect of building br
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You've probably seen the term "fractional" popping up more and more: fractional CMO, fractional marketer, outsourced marketing. It's used interchangeably with words like "part-time" and "contracting," but it's not quite the same thing...
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Who do you call when you need help with your marketing? As with many things, the short answer is "it depends". It depends on the kind of marketing help you need. Is it a one-off emergency? Is it an ongoing requirement? Do you need a fresh perspective, or do you need someone
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Want to know when and how to evolve your marketing strategy as your business moves from start-up to scale-up? Read on...
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Recently I had a meeting with a potential client who mentioned they'd found Flex Marketing through ChatGPT. This wasn’t a direct business recommendation; the AI had synthesised one of my articles to answer a question in a search about content strategy...
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Learn how to maintain a consistent brand voice across every marketing channel, ensuring your messaging is clear, cohesive, and effective. Read more...
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Learn actionable LinkedIn marketing tactics designed for SMEs. Grow your business, expand your reach, and connect with new customers today! Read more...
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Earlier this year I had the chance to tag a professional development opportunity onto an overseas break, attending the Digital Marketing World Forum (DMWF) in London. It brought together marketers from around the globe to explore the future of digital strategy...
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