Customer segmentation – revisited
5 key questions that uncover the most influential psychographic factors at play with a particular audience
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Customer loyalty – why Mazda is winning mine
In this article I ‘un-pick’ my experience with Mazda to reveal the marketing formula behind the attributes I am commending them on and why I am a raving fan of this brand…
Read moreHere’s the story behind our motto ‘Add Value’
Read about the journey that has led to our motto being 'add value' – the gifts of redundancy...path to self-employment and remote working!
Read moreWorking from home – what I’ve learnt over the last 15 years of doing this
Working from home is something I began in 2005 when a progressive company I was working for in the UK relocated from a 30-minute drive from home to a 2-hour train commute away (yes, each way!).
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