You've probably seen the term "fractional" popping up more and more: fractional CMO, fractional marketer, outsourced marketing. It's used interchangeably with words like "part-time" and "contracting," but it's not quite the same thing...
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Who do you call when you need help with your marketing? As with many things, the short answer is "it depends". It depends on the kind of marketing help you need. Is it a one-off emergency? Is it an ongoing requirement? Do you need a fresh perspective, or do you need someone
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Want to know when and how to evolve your marketing strategy as your business moves from start-up to scale-up? Read on...
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Recently I had a meeting with a potential client who mentioned they'd found Flex Marketing through ChatGPT. This wasn’t a direct business recommendation; the AI had synthesised one of my articles to answer a question in a search about content strategy...
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Learn how to maintain a consistent brand voice across every marketing channel, ensuring your messaging is clear, cohesive, and effective. Read more...
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Learn actionable LinkedIn marketing tactics designed for SMEs. Grow your business, expand your reach, and connect with new customers today! Read more...
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Earlier this year I had the chance to tag a professional development opportunity onto an overseas break, attending the Digital Marketing World Forum (DMWF) in London. It brought together marketers from around the globe to explore the future of digital strategy...
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Learn how a freelancing marketing consultant brings strategic thinking into everyday tasks—so your daily marketing efforts drive real, long-term results. Read more...
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Discover how to strike the right tone and connect with kiwi audiences. Learn the key to effective copywriting in New Zealand for stronger engagement and better results. Read more...
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Discover five essential tips for successful marketing acquisition and customer conversion strategies, with a focus on lead generation. Master the art of turning leads into loyal customers for your business. Read more...
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