A senior marketer for a fraction of the week & fraction of the cost

Different to working with an agency – we have a client-side background and with monthly packages we are more embedded in our clients businesses; liaising directly with many functions including sales & operational teams. We work on your behalf just like a senior in-house marketer would, managing suppliers for you where appropriate. Outsourced marketing solutions are also sometimes referred to as fractional marketing services; where a fractional CMO or senior marketing manager takes care of your marketing for an agreed number of hours per month without the full-time overheads. 

We cover everything an in-house marketing manager covers at a fraction of the cost. Often businesses cannot justify the expense of a full time senior marketer and this is a way to get a ‘piece’ of that expertise. A fractional marketer remains involved in your business rather than only undertaking a specific project as a consultant. Here’s what we can do for you.

As well as rolling our sleeves up and actually doing your marketing, if your work requires specialists or more resource, we can manage this for you. We engage and coordinate other suppliers on your behalf – e.g. printers, videographers, branding agencies, website developers etc. 

The extent to which we ‘represent’ your business is up to you. We work remotely, however, if you're local we can travel to your offices for occasional meetings as part of your Outsource Marketing package.

A big bonus is that we can also act as your creative department – Andie is a qualified graphic designer. Learn about our graphic design services here. 

Outsource marketing monthly packages (where we retain time for you) are split into implementation OR strategy OR our most popular...strategy AND implementation. See below or our outsource marketing FAQ page. A time & materials basis with standard fees is also an option.

• Strategic marketing direction backed by years of experience 
• Reduced overhead and labour costs – no office space, computers, supplies or fulltime marketing salary ($120-160k per annum is what you could expect to pay an experienced marketing manager in New Zealand and that's just for a basic salary without all the extras)
• Flexibility to modify the level of marketing support according to fluctuating needs
• External perspective of an expert who is also integrated with in-house team
• Great frame of reference – experience working with other businesses and industries can benefit your business
• Continuity that creates a cohesive look, tone and feel across messaging – eliminating staff turnover challenges (marketing employees tend to move on after a couple of years)

• Set monthly fees make budgeting/cashflow easier
• Plug and play marketing department that is ready to hit the ground running 
• Marketing on tap – readily available because the retainer holds an allocation of marketing hours for you each month
• Access to graphic design services too – with graphic design qualifications, our skills in Photoshop, Illustrator and Indesign are also ‘at the ready’. When there are no account handlers in the middle, it speeds things up and leaves less margin for miscommunication
• Senior-level experience – this can help fill any gaps if you already have a junior marketing team in place
• Retain access to all your data and learnings

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