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Sunday 31 August 2025

10 ways SMEs can use LinkedIn to grow their business

Learn actionable LinkedIn marketing tactics designed for SMEs. Grow your business, expand your reach, and connect with new customers today! Read more...

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Marketing Strategy

Practical marketing tips

Monday 28 July 2025

Navigating the AI shift in marketing: insights from DMWF London

Earlier this year I had the chance to tag a professional development opportunity onto an overseas break, attending the Digital Marketing World Forum (DMWF) in London. It brought together marketers from around the globe to explore the future of digital strategy...

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Marketing Strategy

Practical marketing tips

Monday 21 July 2025

How to bring strategic thinking into your day-to-day marketing

Learn how a freelancing marketing consultant brings strategic thinking into everyday tasks—so your daily marketing efforts drive real, long-term results. Read more...

Copywriting

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Saturday 21 June 2025

The copywriting sweet spot: finding the right balance for New Zealand businesses

Discover how to strike the right tone and connect with kiwi audiences. Learn the key to effective copywriting in New Zealand for stronger engagement and better results. Read more...

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Marketing Strategy

Tuesday 8 April 2025

Quality vs quantity in lead generation: 5 tips for effective marketing acquisition and customer conversion

Discover five essential tips for successful marketing acquisition and customer conversion strategies, with a focus on lead generation. Master the art of turning leads into loyal customers for your business. Read more...

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Marketing Strategy

Practical marketing tips

Thursday 27 March 2025

Flexible expertise: why fractional marketing makes sense for scaling businesses

$Flexible expertise: why fractional marketing makes sense for scaling businesses$

Discover why hiring a fractional marketer is a smart move for scaling businesses seeking specialised expertise without the commitment of a full-time hire. Read more...

Copywriting

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Monday 17 February 2025

Using AI article copywriting tools – a copywriter’s eye for details!

Empower your copywriting services with AI article copywriting tools that can enhance your writing process. Discover how a copywriter's keen eye for details can be leveraged with AI technology. Read more...

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Marketing Strategy

Practical marketing tips

Monday 13 January 2025

Marketing channel that is often undervalued – networking

Looking for an effective marketing channel often overlooked? Explore the benefits of networking and learn how to leverage connections for better marketing results! Read more...

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Loyalty

Marketing Strategy

Practical marketing tips

Friday 25 October 2024

"Surprise and delight" – 3 ways to gain customer loyalty

Boost customer loyalty by implementing "surprise and delight" strategies. Discover 3 effective ways to exceed customer expectations and keep them coming back for more. Read more...

Copywriting

Featured

Practical marketing tips

Monday 7 October 2024

Optimising SEO on the front end of your website – 3 tips for improvements

If you’ve found this article then you’re likely setting up your website or looking to reconfigure SEO on your current website to help users find your website. First of all, let’s quickly go back to basics; SEO, al