This article was inspired by a short post I did a while back on Linkedin.

FAQs (often said as ‘Facks’) or Q&As are ‘frequently asked questions’ and they are super valuable to have on your website.

Here are 5 reasons why FAQs are awesome to have on your website

1. FAQs can be a great way of addressing how your products and services solve someone’s problems in more depth
2. They can reassure people, eliminate their concerns or provide helpful information that remove barriers (for example alleviate health concerns by discussing ingredients or sustainability considerations with material information, tackle misconceptions, suggest financial assistance or ways to make things more affordable etc.)
3. Help optimise pages for search engines by contributing towards the target number of words that would be otherwise hard to reach (you can avoid visitors being confronted by a wall of text by using ‘peek-a-boo’ styling)
4. An FAQ page provides another way to include ‘key phrases’ naturally throughout more detailed and relevant text, helping SEO (search engine optimisation) even further
5. They are an excellent source of ideas for developing more in-depth content for blogs or social media posts

So, where do you start with developing the FAQs?

Begin with your most common sales questions and answer those in the simplest way possible. If you think “how can I help?” then you are on the right path to providing the information, the links, the guidance and confidence that prospective customers need to convert into actual customers.

Here are some other tips for planning FAQs

• Talk to your sales people about what questions they get asked most frequently or ask customers directly what questions they asked that led them to their purchase. This is a great place to start with gathering possible questions for your FAQ section.
• Organise the FAQs in a logical and easy to follow way. Categorise questions into topic areas to make it easier for people to find the answers they are looking for (e.g. an ecommerce business may use “shipping and delivery”, “returns” and “wholesale enquiries” for example).
• Use Answer the Public as another way of triggering ideas for questions consumers may have about your product or service. This website has a free tool that provides information about commonly asked questions on different topics…or as they say “Instant, Raw Search Insights, Direct From The Minds Of Your Customer”

Do you have any questions about FAQs? Please get in touch if you need help planning out the content or copywriting for your website.

I am an Auckland based marketer, marketing consultant and copywriter, however because I work remotely, I am able to support businesses needing help with their marketing wherever they are based.