If you are a service provider with a new website (or an existing one and want an easy way to check that you have the basics covered on your homepage) ask yourself the following 4 questions about your home page...

• Is the nature of my business obvious? (the industry that you are in)
• Can visitors ‘get’ what my key service is in an instant?
• Is it clear who an ideal customer is?
• Will visitors know what key benefit there is in choosing to work with you? 

If you are familiar with the ingredients of a good 60 second elevator pitch, then you should be on the right track because ultimately your website is like that first handshake (or paw shake!) with someone you are meeting for the first time. They want to know who you are, what you do, who you do it for and what’s in it for them (including treats!).

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