It can be overwhelming to know what marketing trends you need to pay attention to for your business each year. Here’s a list of our top 5 marketing trends that you should think about applying to your marketing strategy for 2023 and beyond:

1. Social media as a e-commerce platform:

How easy is it to purchase something when you’re scrolling on Instagram or Facebook? You see an ad or a brand has posted something you like the look of and straight into your cart it goes! The importance of having a strong social media presence, especially for an e-commerce business, is only going to get stronger with the new integrations that our everyday social apps are coming out with. Take advantage of these new features and tools that help you sell and promote your products or services. 

2. Integrating video content within EDM, website and social media:

Every year we see more and more creative content, which means it’s getting harder for something to stand out in all the noise. Instead of sending out regular email direct marketing that is only full of words and images, spice it up with some video content. Adding video content, along with the necessary written copy, will help reach your wider audience and gain the traction you need to succeed. 

3. Growth in AI:

If you were initially scared of the thought of using Artificial Intelligence in your marketing strategy, then you’re not alone. The idea as a whole can be quite mind-blowing, but the opportunities it can present are likely to be extremely beneficial – even if you are just using it to create the first draft of copywriting you then edit. Of course, it’s important to understand the concept before you begin experimenting with AI in your marketing content and always make sure you think of your audience. Having edited copy that clients have generated using Chat GPT, if it hasn’t been refined for the appropriate tone of voice it is going to take a lot more manual editing.

4. SEO:

Many businesses have put SEO on the back burner when organising marketing strategies and each year it is a marketing trend that is discussed. But Search Engine Optimisation is in the spotlight, especially since the introduction of AI. IF you’re using AI to assist with your SEO, you must think about who is going to read your content. If you’re concerned about how you implement SEO, as digital marketing consultants, we can help you…or at least point you in the right direction and make sure you don’t fall victim to telemarketers offering to get you to the top spot on Google for an outrageous monthly sum!

5. Differentiation: 

Differentiation is essential for separating yourself from other businesses and making you stand out from the crowd. It ties in with the same idea when discussing SEO that you need to focus on the why, how and who you are doing it for. If you don’t understand your target audience then it can be difficult to set yourself apart from competitors and you may need to rethink your marketing strategy by speaking with a marketing consultant. 

Are you enjoying our articles? Subscribe to our e-news here! If you would like a better understanding on the trends discussed above, then you’ll want to talk to a freelance marketing consultant. Please get in touch.