For business owners wanting GUIDANCE
If you want strategic input and guidance on your marketing or a senior marketer to manage a project
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Freelance marketer ready to help your business grow and thrive
Flex Marketing is all about flexibility...our solutions, our work, our lifestyle +more
Let's get acquainted
Hello. I'm Andie and I look forward to getting to know you some time soon...but first, a bit about me!
I started Flex Marketing fulltime in 2011 to help businesses grow by providing them with flexible options, including the ability to have an experienced marketer when they couldn’t justify a full-timer.
The blend of doing part-time outsource marketing for a number of diverse businesses alongside project work, such as marketing consulting and copywriting, has been a fantastic way for me to live a flexible lifestyle with lots of variety. I love learning about my clients’ businesses; putting my creative thinking cap on to solve problems and getting stuck in to make ‘things happen’.
I am passionate about all things creative – that includes writing as well as graphic design. Having said that, many years of working with databases means that I can also ‘geek out’ looking at reports and doing analysis. Clients also appreciate my attention to detail.
Home is Whenuapai in West Auckland where I share my office with Bailey, a ragdoll cat (see picture below!). Aside from Bailey, the 'we' in Flex Marketing is my network of industry professionals that I sometimes collaborate with for large client projects or where specialist skills are required. Working alongside other freelancers allows us to be lean, agile and deliver the flexibility our clients enjoy.
You can learn about our process for working together here.
Career and credentials
Qualified marketer with international experience
- Over 25 years experience as a marketing professional. Have gained experience both in New Zealand and United Kingdom, developing a broad skillset to now provide clients with both strategic and practical advice across everything marketing
- Formally trained and qualified marketer. Bachelor of Commerce degree (majoring in marketing) was completed at the University of Auckland and this has been followed by extensive training courses across marketing and general business, including specialist copywriting training
- Word class retailers. Time as a retail marketer involved working with famous brands including one of the world’s favourite department stores Selfridges, international duty-free retailer DFS Galleria and DIY/homeware chain Homebase which was at the time was under the same ownership as UK retail giant Argos
- Brand transformations. Living through the brand transformations undergone by these well-known retail businesses allows me to bring the best of this corporate experience to benefit my clients’ businesses, particularly with clarity on their direction and positioning
- Leading financial services companies. Financial services marketing also formed a big part of my career working for large corporates; starting off with Diners Club in New Zealand and then stints in London working for Providian National Bank, an American credit card issuer when it was a 'start-up' in the UK at the time of the lending boom (later sold to Barclaycard) and Stonebridge, an insurance company owned by Aegon (then, the world’s 7th largest insurance group)
- Working with some of the best business leaders and marketers. These retail and financial services marketing roles involved working with some of the world’s best in-house marketing teams and agencies. We managed big-budget campaigns to massive databases and in the UK, large marketing departments meant specialising in the area of direct marketing…this has been a solid platform for a lot of the digital marketing I do today
- Broad skill set, including being a qualified graphic designer. In New Zealand, smaller marketing departments need more generalised marketing skillsets. By adding graphic design into the mix, (in 2008 I became a full-time student to gain a Diploma in Graphic Design from Media Design School), I am able to provide my clients many of the services offered by a creative agency. I was fortunate to immerse myself fully in the design world for a while to enhance this training, including some solid experience with publishers Macmillan, as well as spending time working agency side. Being able to bridge client and agency sides has been immensely helpful to my clients
- Holistic view of customers. Working with card bases; from credit and charge cards through to loyalty cards, has helped me gain an in-depth understanding of targeting, segmentation and the lifetime value of customers. It has also given me an appreciation for the importance of focusing on aspects beyond customer acquisition...a trap many smaller businesses fall into
- Well-rounded, adaptable, resilient. Since joining the workforce as a 15-year old student and picking up some excellent management skills as a crew trainer for McDonalds, I have had exposure to so many different environments that I find it easy to adapt and pick up knowledge. I’ve taught conversational English in Tokyo, driven a cookie bear van while being part of the grocery sector as a merchandiser for Griffins and managed a dancewear shop. While living in the UK, I even qualified as a reflexologist, which I practised professionally in a part-time capacity for a short time upon arriving back in New Zealand
- Depth and breadth of experience. Since 2011, I have helped loads of smaller businesses with their marketing across a variety of marketing channels in a wide range of industries including; professional services, travel, beauty, manufacturing, recruitment, SaaS, real estate and more
Check out our work portfolios/showcases for more information about who we work with.
> Let's connect on Linkedin.
Want to know what we think?
Who we help
We help a range of businesses of varying sizes, from startups to mid-size; working in many different industries across B2C and B2B services.
We spend time getting to know your business and if you choose for us to work with you in an outsource marketing capacity, serve as your very own marketing department...becoming an extension of your team.
For business owners needing HANDS ON HELP
If you recognise you need a marketer however are not able to commit to having a full-timer
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For business owners after some GREAT WRITING
If you are a business, agency or web developer looking to add some effectiveness and flair to your writing, we can either help you directly or your clients indirectly
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Want to know what is on our outsource marketing services menu?
A broad range of skills enables us to offer a lot of services directly to you, otherwise, we can team up with specialists to tackle a variety of jobs.
Why choose us?
There are plenty of reasons that you'll love working with Flex Marketing
- Experienced marketer – with over 25 years of marketing experience and a portfolio to be proud of
- Strategic – we get to know your business and ensure the thinking part gets done before we start on the planning and doing
- Creative – we think differently…not just because we provide a fresh, outside perspective on your business…we have a knack for thinking outside the box and being creative, which really helps with problem-solving and saying goodbye to being boring!
- Organised – our processes have been refined over time to improve efficiencies and effectiveness, meaning that we’ll get you where you need to be on time
- Effective – whether it is copywriting or helping you get ready for a trade show, whatever the task, the primary goals are always top of mind in helping you achieve your desired outcomes
- Friendly – “easy to get along with” probably best describes how our clients perceive our friendliness
- Worth it – with our motto “add value”, we are sure to be a great return on investment
- Partners – last but not least, just like Bailey (pictured opposite) and I, working together will be a great partnership!
What our clients say...
Andie has been a reliable extension of Hayes Knight’s team as an outsource marketing manager since 2013 by providing remote support. During this time, Hayes Knight has grown and is now included in New Zealand’s top 30 accounting firms list. read more...
Hayes Knight
Andie’s fantastic ability to capture my words and reflect them back in an organised, flowing way was great. It helped direct my thinking and allowed me to share these in a more structured way with colleagues. The outcome will be a more cohesive, consistent set of brand guidelines that form a solid read more...
BJ Ball
Andie’s input into strategic decisions has been extremely helpful to Bonson because we feel we can rely on her advice – she also has a fantastic eye for detail. It is perfect for us right now that we can tap into senior-level experience without needing to employ someone fulltime. read more...
Bonson
Andie uses a high level of initiative to get the best out of projects and has regularly contributed creative ideas, including introducing us to some key people that have helped develop the business. read more...
Vibe.fyi
We have also used Andie’s marketing strategy services to help us conceptualise and develop products, including input into naming ideas, which resulted in 'Vibe' (now our core business offering). She has also helped us define our target market and customer personas by leading strategy sessions. read more...
Vibe.fyi
I have already recommended Flex Marketing to another business and will continue to do so, especially now that remote working is here to stay and on the rise. Andie can be a part-time ‘go to’ marketing person and that can be of enormous benefit to growing businesses who are not ready for a full-t read more...
Vibe.fyi
Andie recently supported us in the hiring of an in-house junior marketer; helping to define the job, interview candidates and transition them into projects. She continues to coach/mentor them remotely as they grow into their role and this is fulfilling an important need within the business. read more...
Bonson
Working with Flex Marketing has resulted in Martin Personnel growing its presence in the recruitment sector, as Andie uses the time from our Outsource Marketing Package wisely – prioritising marketing activity that is likely to make the biggest difference to our performance and help with our long- read more...
Martin Personnel
Not only will you get an external perspective on your marketing opportunities, you will also create a better foundation for your marketing by getting some structure and processes in place to achieve consistency and implement more effectively. read more...
Active Safety
Just before the new website was developed, Andie played a key role in leading the re-branding of the previously ‘dual branded’ business. It has been handy having her keen eye for design and formal training as a graphic designer to keep us ‘on brand’ with our fresh new look. Her connections i read more...
Bonson
Andie has helped keep me accountable for making sure marketing remains an important focus in my business. read more...
Martin Personnel
We have achieved more confidence and consistency with our marketing and the positive impact is starting to show in our results already. read more...
Active Safety
