Marketing career and credentials
Learn about Andie's marketing background
Andie Johnson – qualified marketer with international experience
- Over 25 years experience as a marketing professional. Have gained experience both in New Zealand and United Kingdom – broad skillset to provide clients with strategic and practical advice across everything marketing
- Formally trained and qualified marketer. Bachelor of Commerce degree (majoring in marketing) was completed at the University of Auckland. Undertaken extensive training courses across marketing and general business, including specialist copywriting training
- Word class retailers. Time as a retail marketer involved working with famous brands including one of the world’s favourite department stores Selfridges, international duty-free retailer DFS Galleria and DIY/homeware chain Homebase (at the time under the same ownership as UK retail giant Argos)
- Brand transformations. Living through the brand transformations undergone by these well-known retail businesses allows me to bring the best of this corporate experience to benefit my clients’ businesses, particularly with clarity on their direction and positioning
- Leading financial services companies. Financial services marketing also formed a big part of my career working for large corporates; starting off with Diners Club in New Zealand and then stints in London working for Providian National Bank, an American credit card issuer when it was a 'start-up' in the UK (later sold to Barclaycard) and Stonebridge, an insurance company owned by Aegon (then, the world’s 7th largest insurance group)
- Working with some of the best business leaders and marketers. These retail and financial services marketing roles involved working with some of the world’s best in-house marketing teams and agencies. We managed big-budget campaigns to massive databases and in the UK, large marketing departments meant specialising in the area of direct marketing…this has been a solid platform for a lot of the digital marketing I do today
- Broad skill set, including being a qualified graphic designer. In New Zealand, smaller marketing departments need more generalised marketing skillsets. By adding graphic design into the mix, (in 2008 I became a full-time student to gain a Diploma in Graphic Design from Media Design School), I am able to provide my clients many of the services offered by a creative agency. I was fortunate to immerse myself fully in the design world for a while, gaining some solid experience with publishers Macmillan, and spending time working agency side
- Holistic view of customers. Working with card bases; from credit and charge cards through to loyalty cards, has helped me gain an in-depth understanding of targeting, segmentation and the lifetime value of customers. It has also given me an appreciation for the importance of focusing on aspects beyond customer acquisition
- Well-rounded, adaptable, resilient. Since joining the workforce as a 15-year old student and picking up some excellent management skills as a crew trainer for McDonalds, I have had exposure to so many different environments that I find it easy to adapt and pick up knowledge. I’ve taught conversational English in Tokyo, driven a cookie bear van while being part of the grocery sector as a merchandiser for Griffins and managed a dancewear shop. I'm a keen traveller, having been to over 45 countries
- Depth and breadth of experience. Since 2011, I have helped loads of smaller businesses with their marketing across a variety of marketing channels in a wide range of industries including; professional services, travel, beauty, manufacturing, recruitment, SaaS, real estate and more
Check out client stories for more information about our work
Our work
What our clients say...
Andie has been a reliable extension of Nexia Auckland's team as an outsource marketing manager since 2013 by providing remote support. During this time, Nexia Auckland (formerly Hayes Knight) has grown and is now included in New Zealand’s top 30 accounting firms list. read more...
Nexia Auckland
Andie’s fantastic ability to capture my words and reflect them back in an organised, flowing way was great. It helped direct my thinking and allowed me to share these in a more structured way with colleagues. The outcome will be a more cohesive, consistent set of brand guidelines that form a solid read more...
BJ Ball
Andie’s input into strategic decisions has been extremely helpful to Bonson because we feel we can rely on her advice – she also has a fantastic eye for detail. It is perfect for us right now that we can tap into senior-level experience without needing to employ someone fulltime. read more...
Bonson
Andie uses a high level of initiative to get the best out of projects and has regularly contributed creative ideas, including introducing us to some key people that have helped develop the business. read more...
Vibe.fyi
We have also used Andie’s marketing strategy services to help us conceptualise and develop products, including input into naming ideas, which resulted in 'Vibe' (now our core business offering). She has also helped us define our target market and customer personas by leading strategy sessions. read more...
Vibe.fyi
I have already recommended Flex Marketing to another business and will continue to do so, especially now that remote working is here to stay and on the rise. Andie can be a part-time ‘go to’ marketing person and that can be of enormous benefit to growing businesses who are not ready for a full-t read more...
Vibe.fyi
Andie recently supported us in the hiring of an in-house junior marketer; helping to define the job, interview candidates and transition them into projects. She continues to coach/mentor them remotely as they grow into their role and this is fulfilling an important need within the business. read more...
Bonson
Working with Flex Marketing has resulted in Martin Personnel growing its presence in the recruitment sector, as Andie uses the time from our Outsource Marketing Package wisely – prioritising marketing activity that is likely to make the biggest difference to our performance and help with our long- read more...
Martin Personnel
Not only will you get an external perspective on your marketing opportunities, you will also create a better foundation for your marketing by getting some structure and processes in place to achieve consistency and implement more effectively. read more...
Active Safety
Just before the new website was developed, Andie played a key role in leading the re-branding of the previously ‘dual branded’ business. It has been handy having her keen eye for design and formal training as a graphic designer to keep us ‘on brand’ with our fresh new look. Her connections i read more...
Bonson
Andie has helped keep me accountable for making sure marketing remains an important focus in my business. read more...
Martin Personnel
We have achieved more confidence and consistency with our marketing and the positive impact is starting to show in our results already. read more...
Active Safety
Reflecting on how much we have learnt and achieved over the past year working with Flex Marketing, it highlights how over time, consistent action, no matter how small, adds up. read more...
