• Over 25 years experience as a marketing professional. Have gained experience both in New Zealand and United Kingdom – broad skillset to provide clients with strategic and practical advice across everything marketing
• Formally trained and qualified marketer. Bachelor of Commerce degree (majoring in marketing) was completed at the University of Auckland. Undertaken extensive training courses across marketing and general business, including specialist copywriting training
• Word class retailers. Time as a retail marketer involved working with famous brands including one of the world’s favourite department stores Selfridges, international duty-free retailer DFS Galleria and DIY/homeware chain Homebase (at the time under the same ownership as UK retail giant Argos)
• Brand transformations. Living through the brand transformations undergone by these well-known retail businesses allows me to bring the best of this corporate experience to benefit my clients’ businesses, particularly with clarity on their direction and positioning 
• Leading financial services companies. Financial services marketing also formed a big part of my career working for large corporates; starting off with Diners Club in New Zealand and then stints in London working for Providian National Bank, an American credit card issuer when it was a 'start-up' in the UK (later sold to Barclaycard) and Stonebridge, an insurance company owned by Aegon (then, the world’s 7^th largest insurance group)
• Working with some of the best business leaders and marketers. These retail and financial services marketing roles involved working with some of the world’s best in-house marketing teams and agencies. We managed big-budget campaigns to massive databases and in the UK, large marketing departments meant specialising in the area of direct marketing…this has been a solid platform for a lot of the digital marketing I do today

• Broad skill set, including being a qualified graphic designer. In New Zealand, smaller marketing departments need more generalised marketing skillsets. By adding graphic design into the mix, (in 2008 I became a full-time student to gain a Diploma in Graphic Design from Media Design School), I am able to provide my clients many of the services offered by a creative agency. I was fortunate to immerse myself fully in the design world for a while, gaining some solid experience with publishers Macmillan, and spending time working agency side
• Holistic view of customers. Working with card bases; from credit and charge cards through to loyalty cards, has helped me gain an in-depth understanding of targeting, segmentation and the lifetime value of customers. It has also given me an appreciation for the importance of focusing on aspects beyond customer acquisition
• Well-rounded, adaptable, resilient. Since joining the workforce as a 15-year old student and picking up some excellent management skills as a crew trainer for McDonalds, I have had exposure to so many different environments that I find it easy to adapt and pick up knowledge. I’ve taught conversational English in Tokyo, driven a cookie bear van while being part of the grocery sector as a merchandiser for Griffins and managed a dancewear shop. I'm a keen traveller, having been to over 45 countries
• Depth and breadth of experience. Since 2011, I have helped loads of smaller businesses with their marketing across a variety of marketing channels in a wide range of industries including; professional services, travel, beauty, manufacturing, recruitment, SaaS, real estate and more

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