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What makes a good logo

With so many bad logos out there, it is easy for anyone who is not a designer (or not a formally trained graphic designer) to get the wrong impression of what a good logo should be! There are some essential and ideal ingredients that go into making a good logo and I believe anyone who

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What is your USP?

A USP or unique selling point is considered by many an essential ingredient for a successful business. Your business may have one or it may have many, but without it, how do you convince prospective customers that they are better off placing their business with you vs the next guy? There needs to be at

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What is customer segmentation all about?

Customer segmentation is a concept used in marketing to describe how sub-sets of customers/organisations share similar characteristics that allow a marketer to better predict a customer’s preferences, how they will behave etc. Characteristics (or “variables”) such as geo-demographics (age, location etc), physchographics (personality, values etc) and behaviour (attitude/response to a product/service/offer etc) are the main

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Facing these common small business complaints?

You are a new business and don’t know who or where to turn to with your marketing & design requirements? Not enough time to do everything you need to run the day to day of your business let alone be proactive with your marketing? You need a brochure or website to promote your business and

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