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Archive of: Articles & News

What is customer segmentation all about?

Customer segmentation is a concept used in marketing to describe how sub-sets of customers/organisations share similar characteristics that allow a marketer to better predict a customer’s preferences, how they will behave etc. Characteristics (or “variables”) such as geo-demographics (age, location etc), physchographics (personality, values etc) and behaviour (attitude/response to a product/service/offer etc) are the main

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Facing these common small business complaints?

You are a new business and don’t know who or where to turn to with your marketing & design requirements? Not enough time to do everything you need to run the day to day of your business let alone be proactive with your marketing? You need a brochure or website to promote your business and

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