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Auckland freelance copywriter offering a wide range of copywriting services – If it's not listed, just ask!

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Some frequently asked copywriting questions

I have taken multiple short courses in professional copywriting that were designed for marketers. Writing in general is something I am passionate about, so I have committed to on-going learning in this field and focus on continuous improvement by applying my skills to projects on a daily basis.

It is super important for many businesses to be found easily online by people using search engines to find products and services they offer. I believe there needs to be a balance struck between using the tools and tricks required to improve a business’s chance of being discovered and writing in a way that is natural, clear and compelling for the prospective customer.

My well-refined methods facilitate that balance and I am proud to report I am able to achieve excellent search rankings both for my own business as well as for my clients’ businesses. A key part of this is also being involved with their marketing strategy so that there are specific goals and direction with the copywriting. I take a keen interest in keeping abreast of SEO developments and enjoy the process of carefully tracking progress against any goals that have been set.

With content creation that seeks to improve organic search results, it is a marathon not a sprint, so it can take time. I am happy to say that in some cases I’ve been able to demonstrate that a long term strategy focusing on quality content can ultimately replace the need for spending on search advertising over time. Obviously the benefit of this is the monthly cost saving on advertising and the higher engagement metrics achieved through organic searches because typically good content attracts site visitors who are more relevant, including at the ideal spots in the buyer journey.

I know many businesses are tempted to use paid advertising (SEM) to plug holes where a comprehensive strategy is missing – a kind of ‘band aid’ that I try to help my clients avoid. Paid advertising definitely has its place in online marketing, however it needs to be justified by considering the bigger picture and ensuring the basics are right first.

I have an hourly rate and I can provide rough guidance on how long it will take to write the copy you brief me on. I don’t have a per word or per page basis for charging because different styles of writing are more difficult than others and I do not provide a one size fits all service. The other thing to remember is that the final copy you are sent is often the tip of the iceberg in terms of the effort involved. Sometimes there is thinking time or research involved, and there can be multiple drafts that are refined before they even get to you, not to mention editing and proof-reading.

The best way to get a rough idea of cost is to get in touch to describe your requirements and discuss any budgets or constraints you may have. As much as I don’t want to compromise the quality of my copywriting work to accommodate a tight budget, there are sometimes ways we can work together that may speed up the process and therefore lower the cost to you. For example, if you have easy sources of information you can provide or even create a rough draft yourself that I can tidy up, this can sometimes help. Starting from scratch is always the most costly approach.

I am an experienced proofreader and editor, however these services are usually part of an entire copywriting project or provided as part of my outsource marketing packages. If you are looking for stand alone proofreading or editing services, please feel free to get in touch to discuss your requirements.

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