A couple of years ago, upon recommendation from another supplier, Bonson engaged the outsource marketing services of Flex Marketing when we needed some extra resource to help with promotional emails and developing signage for trade expos.
Andie’s flair for writing and support quickly proved to add a lot of value…particularly as our packaging business requires a significant amount of overseas travel and it allowed us to keep our marketing initiatives moving as she liaised with members of the Australasian sales team. Andie took on updating our website and helped to coordinate an offline catalogue prior to needing to redevelop the website to establish on a new platform.
Just before the new website was developed, Andie played a key role in leading the re-branding of the previously ‘dual branded’ business. It has been handy having her keen eye for design and formal training as a graphic designer to keep us ‘on brand’ with our fresh new look. Her connections in the marketing sector for suppliers to assist with the website, rebranding and printing projects really helped get things off the ground quicker and ensure everyone operates with integrity.
Andie’s input into strategic decisions has been extremely helpful to Bonson because we feel we can rely on her advice – she also has a fantastic eye for detail. It is perfect for us right now that we can tap into senior-level experience without needing to employ someone fulltime. In fact, Andie recently supported us in the hiring of an in-house junior marketer; helping to define the job, interview candidates and transition them into projects. She continues to coach/mentor them remotely as they grow into their role and this is fulfilling an important need within the business.
Andie acts in our best interests, as if she is part of the Bonson family. We’d highly recommend Flex Marketing to businesses that are looking for expert guidance in the world of marketing and want someone that is easy and flexible to work with.
David Tsui, CEO