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Archive of: Marketing pow wow

What is marketing?

Every now and then I encounter someone who looks at me blankly when I say I do marketing…I can tell that they are not 100% sure what that involves! It seems that most of the time they think that marketing is the same as advertising or is the same as sales! The way I look

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What is your USP?

A USP or unique selling point is considered by many an essential ingredient for a successful business. Your business may have one or it may have many, but without it, how do you convince prospective customers that they are better off placing their business with you vs the next guy? There needs to be at

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What is customer segmentation all about?

Customer segmentation is a concept used in marketing to describe how sub-sets of customers/organisations share similar characteristics that allow a marketer to better predict a customer’s preferences, how they will behave etc. Characteristics (or “variables”) such as geo-demographics (age, location etc), physchographics (personality, values etc) and behaviour (attitude/response to a product/service/offer etc) are the main

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