Articles & News...

Archive of: Marketing pow wow

Who is responsible for your marketing – really?

If you are a one man band, no doubt you have a strong understanding of what it means to be accountable and have ownership of marketing regardless because there is less likely to be anyone else you can pass the buck to! (although I am sure many have tried!). If your business involves more than

Read More

Are you putting all your marketing eggs in one basket?

Easter might be over for another year, but it is time to talk about eggs…marketing eggs that is. The same rule of thumb applies to your marketing investment strategy as the common rule of thumb for investment of personal finances. It pays to diversify marketing spend…Here are a couple of good reasons why it is

Read More

When marketing continuity counts

Marketing continuity does matter….do you have more than one person dipping in and out of “doing the marketing” in your business? What impact could this be having? Duplication of effort is a common factor, however what is likely to have a real impact on the quality and success of your marketing efforts is “lost opportunity”

Read More

5 Tips for planning your marketing communications this year

Planning marketing communications for the year ahead? Here are some tips to get your planning off to a great start… Don’t reinvent the wheel. Why start from scratch when you can borrow or adapt. If you are documenting a plan for the first time then you won’t be able to simply update last years version,

Read More

Re-visiting what makes a good logo

Back in 2012 I blogged about “what makes a good logo” and I think it is worth re-visiting that topic every now and then. I am sure many people reading this have recent anecdotal evidence to support some of the subject matter in my original article – have you spotted a particularly poor logo over

Read More

Is content marketing part of your strategy?

What is it? You may have heard the marketing term, however for those who don’t really know what this means, here is a brief description: Content marketing is a way of creating and distributing valuable, relevant, and consistent information to attract and engage a targeted audience. The end-goal being to, drive some sort of profitable

Read More

3 things that marketers can learn from accountants

You don’t have to be a “marketer” as such to take on board some valuable lessons from accountants, you just need to be someone who aims to cover this function in your business, whether you are a sole operator, someone with a multi-faceted role or just a business owner that does a bit of everything.

Read More

5 tips for preparing great website content

So you have your website developer sorted and are committed to making it happen, now what? One of the challenges for many clients preparing their own website content is deciding what that content should be. Having just re-published my website, the challenges and decisions that need to be made are particularly fresh in my mind.

Read More

After Marketing…marketing beyond the sale

Lead generated, converted to customer…marketing done! Right?…wrong! read on If you have a customer you need to send a picture to showing the work in progress or draft of something they ordered for their approval or feedback do you: a) just attach a jpeg to an email without any explanation (after all, they are expecting

Read More

What is marketing?

Every now and then I encounter someone who looks at me blankly when I say I do marketing…I can tell that they are not 100% sure what that involves! It seems that most of the time they think that marketing is the same as advertising or is the same as sales! The way I look

Read More

Flex Marketing