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Archive of: Flex Marketing news

Is cluttered marketing communication causing confusion and overwhelm for your customers?

Marketing communications

I was recently asked to provide a client some guidance on structuring their flyers, EDMs and other marketing communications in a way that makes them easy to understand and professional-looking. They already knew that their previous attempts had fallen into the “cluttered and confusing” trap…so how does one get out of it? First of all,

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Marketing reflection 2019

Flex Marketing 2019 reflection

The typical question I get asked when I explain that I ‘do marketing’ is “what sort of marketing?” and it seems that most people have Google Adwords, creating websites or Social Media top of mind on the topic of marketing. Whilst digital marketing is certainly a big part of what I do, it only forms

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Easy Marketing… don’t lose sight of existing customers

Easy Marketing

“A bird in the hand is worth two in the bush…” Are you sure that you are not missing the low hanging fruit with your marketing? So often businesses are so busy focusing all their efforts on making new contacts and acquiring new customers that they overlook the easy marketing opportunities that are sitting right

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Handling negative online reviews 

Handling negative customer reviews

Recently the Marketing Association published this article about how to handle negative online reviews …apparently, this is a very common question they are asked. It struck a chord with me, based on a recent experience of mine. Their article reminded me of a (negative) review I stumbled across for one of my clients. I had to

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Websites, online, digital, copywriting…year in reflection

As 2018 draws to an end, I thought it would be a good time to share the huge variety of work I have been involved in this year. Often when I meet someone for the first time, they ask me what sorts of things I do – sometimes it’s hard to know where to start

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Outsource Marketing – the Benefits

First of all, what is ‘Outsource Marketing’? It is where a company outsources its entire marketing function or some marketing responsibilities. It’s similar to outsourcing Human Resources, IT, Accounting and whilst it is popular in the US, it is still relatively uncommon in New Zealand. What are the benefits of outsource marketing? There are three

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Brand consistency – how do you achieve it?

  Brand Consistency – are you there yet? Recently I have been reviewing the conversion of a piece of marketing collateral (brochure) from one brand into another. The goal with the new marketing collateral is brand consistency. Given that I am not doing the conversion myself, but rather providing constructive feedback, I am having to

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Search engine optimisation- 5 tips

5 tips for improving search engine optimisation Fresh content on website. Whether that is new images, amended text, social media feeds, new articles as web posts or new links (outbound or inbound), it really helps score points online, (for ranking on search engines), if content is dynamic. You are more likely to update your website

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What journey do your customers take?

Have you ever followed your customers’ footsteps from point A through to Z? Often topics for these articles spring to mind as a result of things I have been working on, as well as business articles I have read. In the case of this article, the topic relates to both. An article I read recently

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3 things that marketers can learn from accountants

You don’t have to be a “marketer” as such to take on board some valuable lessons from accountants, you just need to be someone who aims to cover this function in your business, whether you are a sole operator, someone with a multi-faceted role or just a business owner that does a bit of everything.

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