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Archive of: Branding

What makes a good logo

With so many bad logos out there, it is easy for anyone who is not a designer (or not a formally trained graphic designer) to get the wrong impression of what a good logo should be! There are some essential and ideal ingredients that go into making a good logo and I believe anyone who

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What is your USP?

A USP or unique selling point is considered by many an essential ingredient for a successful business. Your business may have one or it may have many, but without it, how do you convince prospective customers that they are better off placing their business with you vs the next guy? There needs to be at

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