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Archive of: Branding

Brand consistency – how do you achieve it?

  Brand Consistency – are you there yet? Recently I have been reviewing the conversion of a piece of marketing collateral (brochure) from one brand into another. The goal with the new marketing collateral is brand consistency. Given that I am not doing the conversion myself, but rather providing constructive feedback, I am having to

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Marketing Strategy – becoming famous

A marketing strategy feature : Remarkability and becoming famous…. With technology evolving faster than the speed of light, it is not surprising that the age of being able to easily market something to average “Joe or Josephine Public” is over. Marketing something average to an average consumer via average means is going to get you

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5 Tips for better business cards

Here are 5 things to consider the next time you plan the contents of your business cards… Stand out. Make your business card stand out in the sea of business cards we all accumulate. Use dominant colours, textures, die-cut shapes and print effects such as gold foiling to make yours a bit different and special.

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Re-visiting what makes a good logo

Back in 2012 I blogged about “what makes a good logo” and I think it is worth re-visiting that topic every now and then. I am sure many people reading this have recent anecdotal evidence to support some of the subject matter in my original article – have you spotted a particularly poor logo over

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What is the difference between a logo and a brand?

Many companies are formed without a flight path and therefore their logo is created without a brand strategy. This logo can serve them well for some time – they probably inadvertently develop a brand along the way…and there is nothing wrong with that if you are prepared for some hiccups along the way, except that

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Tips for getting the most out of your graphic designer

There are some tips to avoid the situation of communication breakdown between you and your graphic designer in developing your logo. If you follow this advice below, it will not only help manage your expectations about working with your graphic designer, but give you an understanding of your responsibilities in the project, as the onus

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Who should I choose to design my logo?

It can be an overwhelming and confusing task getting a logo developed, so I have put fingers to the keyboard with a few thoughts about choosing who to design your logo. If you are a small or medium business, the chances are you are not likely to use a big branding agency (as good as

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What makes a good logo

With so many bad logos out there, it is easy for anyone who is not a designer (or not a formally trained graphic designer) to get the wrong impression of what a good logo should be! There are some essential and ideal ingredients that go into making a good logo and I believe anyone who

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What is your USP?

A USP or unique selling point is considered by many an essential ingredient for a successful business. Your business may have one or it may have many, but without it, how do you convince prospective customers that they are better off placing their business with you vs the next guy? There needs to be at

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