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Archive of: Articles & News

3 things that marketers can learn from accountants

You don’t have to be a “marketer” as such to take on board some valuable lessons from accountants, you just need to be someone who aims to cover this function in your business, whether you are a sole operator, someone with a multi-faceted role or just a business owner that does a bit of everything.

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5 tips for preparing great website content

So you have your website developer sorted and are committed to making it happen, now what? One of the challenges for many clients preparing their own website content is deciding what that content should be. Having just re-published my website, the challenges and decisions that need to be made are particularly fresh in my mind.

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After Marketing…marketing beyond the sale

Lead generated, converted to customer…marketing done! Right?…wrong! read on If you have a customer you need to send a picture to showing the work in progress or draft of something they ordered for their approval or feedback do you: a) just attach a jpeg to an email without any explanation (after all, they are expecting

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Rise of social media video…

Check out this you tube video on social media…

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What is marketing?

Every now and then I encounter someone who looks at me blankly when I say I do marketing…I can tell that they are not 100% sure what that involves! It seems that most of the time they think that marketing is the same as advertising or is the same as sales! The way I look

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What is the difference between a logo and a brand?

Many companies are formed without a flight path and therefore their logo is created without a brand strategy. This logo can serve them well for some time – they probably inadvertently develop a brand along the way…and there is nothing wrong with that if you are prepared for some hiccups along the way, except that

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Tips for getting the most out of your graphic designer

There are some tips to avoid the situation of communication breakdown between you and your graphic designer in developing your logo. If you follow this advice below, it will not only help manage your expectations about working with your graphic designer, but give you an understanding of your responsibilities in the project, as the onus

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Who should I choose to design my logo?

It can be an overwhelming and confusing task getting a logo developed, so I have put fingers to the keyboard with a few thoughts about choosing who to design your logo. If you are a small or medium business, the chances are you are not likely to use a big branding agency (as good as

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What makes a good logo

With so many bad logos out there, it is easy for anyone who is not a designer (or not a formally trained graphic designer) to get the wrong impression of what a good logo should be! There are some essential and ideal ingredients that go into making a good logo and I believe anyone who

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What is your USP?

A USP or unique selling point is considered by many an essential ingredient for a successful business. Your business may have one or it may have many, but without it, how do you convince prospective customers that they are better off placing their business with you vs the next guy? There needs to be at

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