Articles & News...

Archive of: Articles & News

What journey do your customers take?

Have you ever followed your customers’ footsteps from point A through to Z? Often topics for these articles spring to mind as a result of things I have been working on, as well as business articles I have read. In the case of this article, the topic relates to both. An article I read recently

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Payment apps, driverless cars…the Jetsons are upon us, wherever you sit on the adoption lifecycle!

The world of my favourite childhood cartoon, The Jetsons, doesn’t seem so far-fetched these days! It is a weird feeling when a prediction nearly 25 years ago comes true…the future is now reality with mobile payment apps! A word of warning for anyone reading this who is used to getting some tips or advice from

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Product lifecycle – marketing initiatives for every stage; Part 1

Anyone marketing products (and services) needs to be mindful of where theirs sits in the product lifecycle. A different approach to marketing is needed according to which stage a product is at along the curve towards decline. There are things that can be done to lengthen the time it takes to complete the full cycle,

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Marketing oversights – top 5

Here is a list of the 5 most common marketing oversights I witness in small businesses: Over-emphasis on recruiting new customers – tying up more time and budget than it should relative to existing customers Failing to execute marketing properly – giving lip service will not get the same results as ensuring a job is

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Maximising response rates

Oh no, no one’s coming to the party!…how to improve response rates Acting as a marketing contractor or consultant to my clients, I am usually not the only one involved in the implementation of marketing. Often there are administrators or other staff that are responsible for doing the day-to-day things involved in getting a campaign

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Tips for Improving Advertising Success

A typical advertising experience for a small business might be to receive a call from an advertising sales representative offering a never to be repeated price on an ad. The booking deadline is urgent; there is no time to consider other options because it might mean missing out, so they jump into it, only to

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What level of “permission” do you have in your marketing?

Quality not quantity is definitely something to keep in mind when managing your database. Generally speaking there is a fear of losing subscribers in many organisations when the topic of “opt out” is discussed – the principles behind Permission Marketing are either not known about or fully understood. If you lose a few, what does

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Building creativity – 3 great exercises

Building creativity is like building a muscle – the more you use it, the stronger it will become. So think of the process of becoming more creative like using exercise to get fit. Mix it up regularly There are a lot of ways to “mix it up” – change your environment, change your company, change

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Marketing Strategy – becoming famous

A marketing strategy feature : Remarkability and becoming famous…. With technology evolving faster than the speed of light, it is not surprising that the age of being able to easily market something to average “Joe or Josephine Public” is over. Marketing something average to an average consumer via average means is going to get you

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A lesson in loyalty marketing: Bobbi Brown Case Study

This is a story about a few simple loyalty marketing measures this brand took to ensure I will be coming back! The opening of the local North West shopping centre saw me joining the crowds for a first look within the first couple of days. Farmers has predictably taken a prime spot in the centre

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Flex Marketing