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Archive of: Articles & News

Guerrilla marketing examples to spark creative ideas

How can you get some inspiration from guerrilla marketing? Sometimes we get stuck in a rut with a marketing formula that is tried and tested, however breaking out of the mould can produce some surprising and pleasing results. Often some real creativity is required to think of ideas beyond what is already on the marketing

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Pick up lines for email marketing – 5 tips

With the amount of emails flooding into people’s inboxes, both personal and business, it is no wonder that good subject lines are the reason that a third of recipients open an email based on this fact alone. So, what can you do to maximise your open rates of EDMs (electronic direct mail)? 1. Don’t be

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Celebrating 5th magazine publication!

Recently completed editing the 5th issue of Hayes Knight Beyond the Numbers magazine that I have worked on! For some interesting business articles and tips, take a look at this client magazine that was published late last month and goes out to all Hayes Knight clients and contacts…

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Brand consistency – how do you achieve it?

  Brand Consistency – are you there yet? Recently I have been reviewing the conversion of a piece of marketing collateral (brochure) from one brand into another. The goal with the new marketing collateral is brand consistency. Given that I am not doing the conversion myself, but rather providing constructive feedback, I am having to

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Search engine optimisation- 5 tips

5 tips for improving search engine optimisation Fresh content on website. Whether that is new images, amended text, social media feeds, new articles as web posts or new links (outbound or inbound), it really helps score points online, (for ranking on search engines), if content is dynamic. You are more likely to update your website

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Product lifecycle – marketing initiatives for every stage; Part 2…spreading the word

A while back I published part one of this topic, which gave a brief overview of the product (and service) lifecycle as well as discussed the introduction phase and the types of activities that can be used to get a new product off to a great start. I continue along this lifecycle, looking at the

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Enriching customer information – three ways

Have you thought about enriching customer information?  The more information you know about your customers, the more targeted you can be with your messages. For example, how much more impactful are emails from a pet store chain if they contain relevant information and offers relating to the owners particular type of pet? Is the pet

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Customer retention and activation checklist

I never cease to be amazed by the disproportionate amount of time and energy businesses spend on attracting new customers. Customer recruitment is no doubt important, particularly because churn is only natural as customer needs or circumstances change, however it is far easier to earn revenue from servicing existing customers well than via finding new

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What journey do your customers take?

Have you ever followed your customers’ footsteps from point A through to Z? Often topics for these articles spring to mind as a result of things I have been working on, as well as business articles I have read. In the case of this article, the topic relates to both. An article I read recently

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Payment apps, driverless cars…the Jetsons are upon us, wherever you sit on the adoption lifecycle!

The world of my favourite childhood cartoon, The Jetsons, doesn’t seem so far-fetched these days! It is a weird feeling when a prediction nearly 25 years ago comes true…the future is now reality with mobile payment apps! A word of warning for anyone reading this who is used to getting some tips or advice from

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