Articles & News...

Archive of: Articles & News

Brand authenticity vs consistency…putting the emPHAsis on the wrong syllable

Reflecting on all the talk about brand authenticity…if you think about ‘authenticity’ according to your personal experiences and social interactions…you know that it can be a roller coaster. How someone thinks and behaves is subject to basic things like ‘having a bad day’ or being under pressure from deadlines. Authenticity in this context is allowing

Read More

Marketing traction – 3 things holding some small businesses back…

Changing gears from being an employee for large corporates to self-employed marketeer, helping many smaller businesses, was quite an adjustment for me. Especially in the early days when I was involved with a lot of one-man bands and start-ups – networking groups attract these business owners who are just starting out. Now that I am

Read More

Photo editing…improve your skills

I know a few people who struggle with photo-editing because they view it as ‘too technical’ for them, sometimes that’s because they are over-thinking what can be a basic task… just takes time and practice! Here are a couple of links to articles that may help with improving your knowledge about pixels, ratios, DPI etc.

Read More

Marketing content – 5 tips to keep it flowing

Ensuring a steady flow of marketing content across a range of channels is usually a challenge for businesses without a dedicated marketing person (and sometimes even with their own ‘marketeer’, it is a battle with other priorities). There are a few things you can do to make this easier… Encourage people in your business who

Read More

Marketing guide to colour formatting images

Often having trouble formatting images? Colour is one part of formatting images that stumps a lot of people looking after their marketing. RGB, CMYK and a bunch of other acronyms can seem like a foreign language to many people trying to upload images so that they look good online or provide the right format to

Read More

Websites, online, digital, copywriting…year in reflection

As 2018 draws to an end, I thought it would be a good time to share the huge variety of work I have been involved in this year. Often when I meet someone for the first time, they ask me what sorts of things I do – sometimes it’s hard to know where to start

Read More

Marketing content generation – 3 ‘efficiency’ tips

Generate and re-purpose A lot of effort goes into creating original marketing content in the form of articles, infographics, interviews, case studies etc. so it makes sense to use it on as many platforms as possible to get maximum value from this investment. For example, videos can be uploaded directly into Linkedin, Facebook and Youtube

Read More

Copywriting – flip the FAB to make sales conversion a ‘no brainer’

Anyone who has ever done any formal sales training would be familiar with the acronym FAB as part of the sales process. Features, advantages and benefits. Traditionally this was taught in a logical sequence, by starting with a description of product or service features, followed by the advantages those features delivered and finishing with the

Read More

Outsource Marketing – the Benefits

First of all, what is ‘Outsource Marketing’? It is where a company outsources its entire marketing function or some marketing responsibilities. It’s similar to outsourcing Human Resources, IT, Accounting and whilst it is popular in the US, it is still relatively uncommon in New Zealand. What are the benefits of outsource marketing? There are three

Read More

Case studies – 3 Tips for creating great ones

Customer testimonials are great, however, if you want to provide a deeper insight into how you have helped your customers, you should consider developing client or customer case studies. Case studies are a fantastic way to demonstrate the tangible benefits that you have brought your clients as they give you the opportunity to highlight what

Read More

Flex Marketing