Re-visiting what makes a good logo
February 11, 2015 | Posted in: Articles & News, Branding, Marketing pow wow, Uncategorized
Back in 2012 I blogged about “what makes a good logo” and I think it is worth re-visiting that topic every now and then. I am sure many people reading this have recent anecdotal evidence to support some of the subject matter in my original article – have you spotted a particularly poor logo over summer?
Let’s hope that you have not had first hand experience of trying to use a logo that is just “not working”…this could be because it isn’t standing out on your marketing materials, it looks too wishy washy, it looks out-dated or in extreme cases, can’t even be read because the fonts are too fancy!
Don’t despair, often it is possible to re-vamp the current logo and keep some continuity rather than move away from it entirely, even if it is a transition such as Telcom experienced when it moved to Spark. I’m not going to comment on whether I think that was a good or bad move on their part, however it just demonstrates, to anyone that is skeptical about whether in fact it is possible to retain brand awareness with radical changes to the logo or entire brand name, that there are methods that can be employed to off-set any adverse effects.